SCHEDULE

We look forward to seeing you at the WSC Ontario - Toronto Forum

Please see a detailed breakdown of our schedule of events below. To download a printer friendly version, click the link below.
**Schedule is subject to change**

10:00-10:45AM (Humber Room)

FROM THE TRENCHES: TRIALS, TRIBULATIONS & SUCCESS IN MUNICIPAL SPONSORSHIP

Richard Dalton, City of Welland

JP Desrosier, City of Summerside

Chris Reed, Town of Milton

This panel will explore various decisions and processes that municipal sponsorship professionals face. From contracting third parties, to policy development and asset valuation, the panelists will share some of their experiences and tips/strategies to build a successful municipal sponsorship program

10:00-10:45AM (Solarium)

LEVERAGING YOUR DIGITAL ASSETS

Jim Tobin, Former International Director, Sponsorship & Philanthropy, Scotiabank

Jim will take us through his various experiences and case studies describing how he has utilized and leveraged digital assets to create an engaging customer journey with great results for his former brand.

11:15AM-12:00PM (Humber Room)

EFFICIENT SPONSOR PROSPECTING : UTILIZING "BIG DATA"

Brian Lim, MS Society of Canada

Discover how you can use data from your  attendees, donors, and participants to be more effective in your prospecting efforts by understanding strategic fits with potential sponsors. 

11:15AM-12:00PM (Solarium)

SELLING YOUR NEW PROPERTY TO SPONSORS

David Carey, Co-Executive Director, The Benway
Eva Havaris, VP Strategy & League Operations, Canadian Premier League
Mike Morreale, CEO, Canadian Elite Basketball League

Have you started a new event or sponsorship property without any track record? This panel will explore tactics and strategies for start-up properties and how they can successfully align themselves with brands to create a win-win relationship with their partners.

1:15-2:00PM (Humber Room)

BEYOND THE WIN-WIN: HOW TO CREATE IMPACT THROUGH CHARITABLE PARTNERSHIPS

Rebecca Shields, CEO, CMHA York & South Simcoe

Charities and brands have similar goals; brand alignment can offer great support and funds are necessary to fulfill the mission. Today, savvy customers and donors are looking for more meaningful connections.  They want to understand the impact the sponsorship or event has and how it will create lasting change.  This presentation will explore case studies that offer ideas on how to truly connect people and make the most out of these important partnerships.

1:15-2:00PM (Solarium)

BUILDING SPONSOR RELATIONSHIPS

Linda Ferrandini, CIBC

Stephanie Harding, Premiere Suites

Jessica Longarini, Woodbine Entertainment

This panel will explore successful strategies that properties and marketing agencies can employ to build meaningful and lasting relationships with potential partners.

2:00-2:45PM (Humber Room)

MAXIMIZING FACILITY REVENUES

Judy Haber, Senior Partner, Performance Sponsorship Group

Judy will provide an in-depth look at how to maximize your facility revenues in a hyper-competitive environment. Understanding that many facility owners have restrictions in how they can operate, she will share some of the best practices and case studies where she and her clients have had great success in attracting sponsors and leveraging their supplier network to get deals done!

2:00-2:45PM (Solarium)

MAXIMIZING TOUR/TRAVEL SPONSORSHIPS FOR YOUR EVENT(S)

Tyler Childs, Sport-Travel
Loren Christie, Tourism Toronto

Brendan St. Jacques, IHG

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Hear from various professionals within the tourism industry how you can leverage relationships with tourism-industry partners to increase visitor experience. The panel will discuss examples of partnerships and case studies they have experienced that have assisted events and properties in the past.