We look forward to seeing you at the WSC Ontario - Toronto Forum
Please see a detailed breakdown of our schedule of events below. To download a printer friendly version, click the link below.
**Schedule is subject to change**
Wednesday October 9, 2019: 8:30-11:30AM
BOOTCAMP - SPONSORSHIP 101
This half day workshop is great start to the WSC Ontario - Toronto Forum or a fantastic stand-alone professional development opportunity for those new to sponsorship or as a refresher for a more seasoned industry professional in our ever-changing and evolving industry. Sponsorship expert Brent Barootes of Partnership Group – Sponsorship Specialists®, will lead the session.
Wednesday October 9, 2019: 1:30-4:30PM
MUNICIPAL SPONSORSHIP WORKSHOP
This half day workshop is a face to face gathering of session content and roundtable discussion for municipal staff engaged in sponsorship, advertising and naming rights. A perfect start to the WSC Ontario - Toronto Forum or a fantastic stand-alone professional development opportunity for municipal staff engaged in our ever-changing and evolving industry. The session will be lead by Municipal Sponsorship expert Brent Barootes of Partnership Group – Sponsorship Specialists®.
Thursday October 10, 2019
WSC ONTARIO - TORONTO FORUM
The schedule below outlines the speakers, workshops and panels for our full-day workshop.
REGISTRATION & CONTINENTAL BREAKFAST
Check in, get your name tag and grab a bite while you meet some of the other delegates.
Welcome and important info for the day
Brent Barootes, President & CEO, Partnership Group, Sponsorship Specialists
10:00-10:45AM (Humber Room)
FROM THE TRENCHES: TRIALS, TRIBULATIONS & SUCCESS IN MUNICIPAL SPONSORSHIP
Richard Dalton, City of Welland
JP Desrosier, City of Summerside
Chris Reed, Town of Milton
This panel will explore various decisions and processes that municipal sponsorship professionals face. From contracting third parties, to policy development and asset valuation, the panelists will share some of their experiences and tips/strategies to build a successful municipal sponsorship program
LEVERAGING YOUR DIGITAL ASSETS
Jim Tobin, Former International Director, Sponsorship & Philanthropy, Scotiabank
Jim will take us through his various experiences and case studies describing how he has utilized and leveraged digital assets to create an engaging customer journey with great results for his former brand.
Grab a coffee, answer some e-mails and use the facilities...but don't forget to introduce yourself to someone new!
11:15AM-12:00PM (Humber Room)
EFFICIENT SPONSOR PROSPECTING : UTILIZING "BIG DATA"
Brian Lim, MS Society of Canada
Discover how you can use data from your attendees, donors, and participants to be more effective in your prospecting efforts by understanding strategic fits with potential sponsors.
SELLING YOUR NEW PROPERTY TO SPONSORS
David Carey, Co-Executive Director, The Benway
Eva Havaris, VP Strategy & League Operations, Canadian Premier League
Mike Morreale, CEO, Canadian Elite Basketball League
Have you started a new event or sponsorship property without any track record? This panel will explore tactics and strategies for start-up properties and how they can successfully align themselves with brands to create a win-win relationship with their partners.
LUNCH & KEYNOTE ADDRESS
Sponsored by IHG
Mix and mingle for lunch and join us as we hear the incredible story of Kevin Rempel, a 2013 World Champion and 2014 Sochi Paralympic bronze medalist in sledge hockey. Kevin has an incredible story of overcoming a tremendous amount of adversity and will discuss how you can adopt The Hero Mindset to address challenges in your workplace and drive results.
1:15-2:00PM (Humber Room)
BEYOND THE WIN-WIN: HOW TO CREATE IMPACT THROUGH CHARITABLE PARTNERSHIPS
Rebecca Shields, CEO, CMHA York & South Simcoe
Charities and brands have similar goals; brand alignment can offer great support and funds are necessary to fulfill the mission. Today, savvy customers and donors are looking for more meaningful connections. They want to understand the impact the sponsorship or event has and how it will create lasting change. This presentation will explore case studies that offer ideas on how to truly connect people and make the most out of these important partnerships.
BUILDING SPONSOR RELATIONSHIPS
Linda Ferrandini, CIBC
Stephanie Harding, Premiere Suites
Jessica Longarini, Woodbine Entertainment
This panel will explore successful strategies that properties and marketing agencies can employ to build meaningful and lasting relationships with potential partners.
2:00-2:45PM (Humber Room)
MAXIMIZING FACILITY REVENUES
Judy Haber, Senior Partner, Performance Sponsorship Group
Judy will provide an in-depth look at how to maximize your facility revenues in a hyper-competitive environment. Understanding that many facility owners have restrictions in how they can operate, she will share some of the best practices and case studies where she and her clients have had great success in attracting sponsors and leveraging their supplier network to get deals done!
MAXIMIZING TOUR/TRAVEL SPONSORSHIPS FOR YOUR EVENT(S)
Tyler Childs, Sport-Travel
Loren Christie, Tourism Toronto
Brendan St. Jacques, IHG
Hear from various professionals within the tourism industry how you can leverage relationships with tourism-industry partners to increase visitor experience. The panel will discuss examples of partnerships and case studies they have experienced that have assisted events and properties in the past.
Recharge with some java and take the opportunity to chat with other delegates and our presenters!
FIRESIDE CHAT PRESENTED BY SPONSOR CIRCLE
Brad McCabe, Partner, Sponsor Circle
Mary Beth Kyer, Sponsor Circle
Daniel Lavine, Fireside
Jeffery Potvin, OPN (Open People Network)
Joanna Carson, Rangle
Adam Lewis, Miura Coffee
No gasoline required: Fireside Conference burns bright for its sponsors
Three diverse brands discuss how an utterly unique business conference delivers unmatched value for them.
Join Brad McCabe and Mary Beth Kyer of Sponsor Circle as they interview the founder of Fireside and three of its sponsors – Rangle, OPN and Miura Coffee to discuss their path to purchase and the results that were leveraged through their strategic partnerships
Stick around to hear some exciting news on our next Ontario location and Toronto Forum venue for 2020!
NETWORKING & RECEPTION
Mix and mingle with your fellow WSC attendees and presenters...maybe you'll meet your next partner!
One drink ticket and hors d'oeuvres will be provided.