©2019 by Sport-Travel


This half day workshop is a face to face gathering of session content and roundtable discussion for municipal staff engaged in sponsorship, advertising and naming rights. A perfect start to the WSC Ontario - Toronto Forum or a fantastic stand-alone professional development opportunity for municipal staff engaged in our ever-changing and evolving industry. The session will be lead by Municipal Sponsorship expert Brent Barootes of Partnership Group – Sponsorship Specialists®.

This half day will cover off such topics as during session delivery and the round table discussions:

  • The difference between advertising and sponsorship and why it makes a difference in your city or town

  • Municipal sponsorship policy – what out for loop holes and issues – take away the knowledge you need to write the best possible policy

  • Building a case for support for development or growth of your sponsorship department

  • Creating a sponsorship / naming rights strategic plan that will deliver the best results

  • Exclusivity – Friend or Foe?

  • Prospecting effectively for municipalities and understanding protocol with procurement

  • Review of contracts – small deals, big deals, naming tights and pouring fights / vendor agreements

  • Understanding the roles of RFPs / EOIs around ascertaining sponsorship and naming rights

  • Managing Council