MUNICIPAL SPONSORSHIP WORKSHOP
This half day workshop is a face to face gathering of session content and roundtable discussion for municipal staff engaged in sponsorship, advertising and naming rights. A perfect start to the WSC Ontario - Toronto Forum or a fantastic stand-alone professional development opportunity for municipal staff engaged in our ever-changing and evolving industry. The session will be lead by Municipal Sponsorship expert Brent Barootes of Partnership Group – Sponsorship Specialists®.
This half day will cover off such topics as during session delivery and the round table discussions:
The difference between advertising and sponsorship and why it makes a difference in your city or town
Municipal sponsorship policy – what out for loop holes and issues – take away the knowledge you need to write the best possible policy
Building a case for support for development or growth of your sponsorship department
Creating a sponsorship / naming rights strategic plan that will deliver the best results
Exclusivity – Friend or Foe?
Prospecting effectively for municipalities and understanding protocol with procurement
Review of contracts – small deals, big deals, naming tights and pouring fights / vendor agreements
Understanding the roles of RFPs / EOIs around ascertaining sponsorship and naming rights