This half day workshop is a face-to-face gathering of session content and roundtable discussion for municipal staff engaged in sponsorship, advertising and naming rights. A perfect start to the WSC Ontario - Ottawa Forum or a fantastic stand-alone professional development opportunity for municipal staff engaged in our ever-changing and evolving industry. The session will be lead by Municipal Sponsorship expert Judy Haber of Performance Sponsorship Group. 

This half day will cover off such topics as during session delivery and the round table discussions:

  • Naming rights

  • The difference between advertising and sponsorship and why it makes a difference in your city or town

  • Municipal sponsorship policy – what out for loop holes and issues – take away the knowledge you need to write the best possible policy

  • Building a case for support for development or growth of your sponsorship department

  • Creating a sponsorship / naming rights strategic plan that will deliver the best results

  • Exclusivity – Friend or Foe?

  • Prospecting effectively for municipalities and understanding protocol with procurement

  • Review of contracts – small deals, big deals, naming tights and pouring fights / vendor agreements

  • Understanding the roles of RFPs / EOIs around ascertaining sponsorship and naming rights

  • Managing Council


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